Hul Vijeta Essay Example for Free

Hul Vijeta Essay Taking learnings from earlier years, a successful redemption programme was implemented, reducing liability substantially. To maximise redemptions by all whoselsalers in the network in the most efficient manner, thereby reducing HULs liability. Challenge: To overcome problems faced in previous redemption drives i. e. poor attendance, long waits and wasted agency resources for visiting cities with gift/ rewards vendors. And to maximise redemptions, given the background and geographical spread of venues. Objective Challenge Target Audience HULs wholesalers, ( Vijeta Programme members) primarily small businesses, who have stiff targets and are wooed by schemes from competition. They earn reward points on every purchase and can redeem them for gifts. Redeem your points for rewards in your own city - that was the theme. Given that it is an annual event, the task was to create ‘a difference’: This was done by creating a dedicated †¢ Vijeta AV †¢ Invites to event. Event collaterals:Backdrops A 74 city redemption drive over 2 days in the cities with maximum points’ liability. . Day one for Platinum and Gold members, Day 2 for Silver. 2. A formal invite with members’ Vijeta points personalised, sent well in advance. 3. 3 Teams of 4 students each per zone ( instead of Agency resources) managed the redemption events with daily reports to a Direxions coordinator. 4. HUL received transaction reports within 48 hours of the transaction being done! Direxions coordinated with vendors to ensure that the value, quality and supply/ quantity of products was commensurate with expectations and demand. 6. A soft copy of all points in each city to enable correct rewards being redeemed 1. 30,000 reward requests requested nationally 2. Rs. 100 Million worth of rewards redeemed.

Daniel Defoes Robinson Crusoe - The First Fiction :: Defoe Robinson Crusoe Essays

Robinson Crusoe: The First Fiction Daniel Defoe is credited with writing the first long fiction novel in literary history. Drawing from established literary genres such as the guide and providence traditions and the spiritual biography, Defoe endeavored to illustrate the life of a man who "tempted Providence to his ruine (Defoe 13)" and the consequences of such actions. While stranded alone on an island the character of Robinson Crusoe seems to have a religious epiphany about the role of Providence in his life and resolves to live in accordance with God's will. However, Crusoe's internal reflections throughout his narrative and his actions do not correlate, causing the reader to question the validity of this conversion. By examining the plot and the process of psychological change Crusoe undergoes, it becomes apparent that "he experiences and accepts divine control but that control can only be realized in the free context he has himself created (359)." When push comes to shove, Crusoe reverts to human instinct and his own impulses rather than what he perceives to be the will of Providence. Crusoe uses his newfound religion only when convenient and as a means to justify his actions and an acceptable reason for everything unfortunate that happens. When he finally does leave the island and returns to society, Crusoe's faith is tested and fails miserably, with practically no mention of Providence towards the end of the story. At the beginning of the novel, Crusoe introduces himself and establishes that his narrative is a memoir of sorts, and is told while looking through more experienced, wise eyes than when he originally experienced his story. This is important to note, because his discourse is shaded with hindsight and interpreted through a mind that has come to accept Providence's hand in his life. For example, when the Turks capture Crusoe and he is enslaved, he reflects by saying, "now the Hand of Heaven had overtaken me, and I was undone without Redemption. But alas! This was but a Taste of th e Misery I was to go thro' (15)." Because Crusoe is recalling the events from memory, as well as the lack of input from any other characters, his reliability can be questioned as a narrator. An unreliable narrator is one who may be in error in his or her understanding or report of things and who thus leaves readers without the guides needed for making judgements.

Psychology Paper †Acts of Kindness Essay

â€Å"Too often we underestimate the power of a touch, a smile, a kind word, a listening ear, an honest compliment, or the smallest act of caring, all of which have the potential to turn a life around. † (Leo F. Buscaglia) A simple act of kindness can ease one’s fears, touch one’s heart, and rekindle one’s faith in humanity. Kind behavior is among one of the most significant features a human can possess, however, as our lives become cluttered with all the burdens of our society, it becomes easy to lose track of what we live for. When my teacher presented the three acts of kindness project to us, I started to question whether I have been selfish or selfless in my everyday motives. I came to realize that performing random acts of kindness is something that needs to be incorporated more in my life on a regular basis. Therefore, I was eager to get started with my 3 acts. I have fallen guilty to selfish acts more than I am proud to say. I have underestimated the simplicity of taking a couple seconds out of the day, to act on kindness, towards a complete stranger. With that being said, when I came across a homeless man, leaving Walmart, I had all intentions on doing my first act. As I rolled down the window, to give the man money, I dug through my wallet and realized all I had left was a twenty dollar bill. I looked up to hint I did not have any money, but I could not get myself to tell him no. Along with the sadness and pain you could see in his eyes, there was a sense of hope there as well. I took out the twenty and handed it to him. Never in my life have I been so proud. The warm sensation I got all over, knowing, not only did I shock the man, but I shocked myself, was worth it. No amount of money would compare to the feeling I had right then. We as humans have a way with losing sight of the little things, that should be the outmost important. For example, until this project was presented, I would overlook the simplest acts of kindness others would do, almost as if I expected them to do it. I started to turn into a person I could not recognize, and would not be proud of. Therefore, I decided to take matters in my own hands. I was on the internet researching and came across a disease called Progeria. Progeria is a rare genetic condition that produces rapid aging in children. There are less than a hundred kids in the whole world that currently suffer from this condition, making Progeria the rarest of rare diseases. After doing some research over it, I came to a website that allow others to become involved with Progeria fundraising. I decided I wanted to help advance their mission in finding a cure for children with this disease. I followed all the steps by printing out the papers to fill out, sending them back in, and waiting for a phone call. I received a phone call back and I will be holding a Progeria fundraiser, here in Tyler, Texas, at the beginning of the year. Sometimes people need support and encouragement, from those around them, to be reassured that people do care as do I. One day on my way to school I decided to send out a forward, through text, to everyone in my phonebook. I sent â€Å"People will let you down, God never will. † I had many responses saying I absolutely love that quote and saying how beautiful it was. However, I had one response from a friend saying, how he needed to see that and thank you for sending it. For a couple days afterwards I sent a different text, along the same lines, every morning to him. I stopped sending the text one morning and did not hear from him for a while. A couple weeks later I woke up one day and have never felt more depressed than I did right then. I had received some news about my health that was not as good as we had hoped. At that moment I just wanted to give up and I was at, what I thought was, the end of the road for me. My phone goes off and I look at it. My guy friend that had thanked me for sending the text before sent me a message saying, â€Å"No. Don’t give up hope just yet. It’s the last thing to go. When you have lost hope, you have lost everything. And when you think all is lost, when all is dire and bleak, there is always hope. † – Pittacus Lore. He told me that something told him to send me a text that morning randomly, like I had done so to him. At that moment I knew there was a reason I sent out those texts to my friends, weeks before. One act of kindness will lead to another act of kindness even if it takes a while. This reassured my faith in humanity by showing there is kindness out in the world. Though kindness should be unconditional and free from expectation, with only goodwill in mind, this is almost never the case. With these simple acts, we have the power to demolish our arrogant, hateful lifestyles that surrounds us, by potentially turning a life around one by one. These times of contentment could be multiplied if every one would live with a better conscientiousness of those around them. I have come to realize that if you live your life being grateful and are considerate of those around you, your life will be much more prosperous.

What is Gender Identity?

The human body is amazing. And even though there are many researchers that conduct studies on human anatomy, there are so many questions that are unanswered still to this day. But what we do know has helped many people and continues to benefit certain theories that have been made over many centuries. One part of the human body that has lots of answered and unanswered questions is gender identity. There are many factors when it comes to gender identity. Some people think simply: Men act as men, women act as women, and man to be with woman. It has been thought to be the â€Å"right way† for many centuries. But people are all different and to think that one way is the right way would be a misunderstanding of how the body works and what can happen to the human body if something is out of tune. Gender identity can be defined as a person’s inner sense of being male or female. Gender identity is believed to be developed during early childhood an effect of how the child was brought up by parents and societal influences. When the child reaches puberty, the influences are reinforced by hormones. Is gender identity a result of nature of nurture? What are the biological factors that play a role in gender identity? What is the difference between how the male and female develop? Does nature or nurture play a bigger role in gender identity? This will all be discussed later on in this essay, along with some of the arguments about sexual identity and how evidence from biopsychology may help resolve these arguments. There are many roles that play a part in sexual differentiation, as well as gender identity. Some of those roles are tied to biological factors or nature and yet others may be linked to environmental influences or nurture. It is impossible to know all the details, but we do know a great deal of how the body of a male versus the body of a female. The role of biological factors is largely dependent on hormones in the body system, as well as genes, gonads, chromosomes, and anatomy. During childhood, levels of circulating gonadal hormones are low, reproductive organs are immature, and males and females differ little in general appearance (Pinel 2009). When a child reaches puberty, the body makes significant changes. These changes can be seen and even heard, but these changes are also different in a boy than in a girl. While both male and female have many similarities, both also have many differences within the body. The differences in chromosomes and hormones are what completes the natural evolution of a child into an adult and ultimately decides whether the sex of a person is male or female at birth. When speaking of hormones, most people will think of testosterone for men and estrogens for women. But in fact, women produce testosterone and men produce estrogen. The difference is the ratio in which the body produces these two types of hormones. Men produce more testosterone and women produce more estrogen. There are many differences like the example above in the bodies of male and female. Increases in the release of gonadotropic hormone and adrenocorticotropic hormone cause the gonads and adrenal cortex to increase their release of gonadal and adrenal hormones, which in turn initiate the maturation of the genitals and the development of secondary sex characteristics (Pinel 2009). Along with biological roles, it is also believed that the environment or surrounding of a person may be a factor of gender identity. Some of these nurture factors include one’s self-concept, social and political attitudes, and perceptions and relationships about other people. Family, peers, schooling, religious training, mass media, and popular culture are just a few of the agents through which gender socialization happens (Crossman, 2012). Through this evaluation, making a conclusion on which has more of an influence on gender identity, nature or nurture, is a hard decision to make. Reading and hearing of stories of people’s gender identity crisis has a pull towards nature, but nurture still has a big role in gender identity as well. Gender identity shapes how we think about others and ourselves and also influences our behaviors (Crossman, 2012). For example, gender differences exist in the likelihood of drug and alcohol abuse, violent behavior, depression, and aggressive driving. Gender identity also has an especially strong effect on our feelings about our appearance and our body image, especially for females (Crossman, 2012). Each of these can be linked both to biological and environment factors. The story that may have the most evident factor is the story of the twin that lost his penis. After losing his penis to a circumcision procedure, the doctor advised the parents to let doctors perform a surgery in which they castrate the boy and create an artificial vagina, and raising the boy as a female. The parents agreed, but it would later prove that their child was not acting or wanting to act as a girl. In fact, the child wanted to do things that a normal man would do and took no interest in any female activities, like playing with dolls. Even with treatment, the child still developed as a man would. When approached with an estrogen regimen at the age of twelve, the child refused not liking the changes of the estrogen. At fourteen, the now teenager decided to live as a male. Shortly after, the twin’s father decided to share the truth with his son. Now the kid could have an identity not only of himself but of his gender. He requested androgen treatment and surgery that would remove the breast and create a penis. The man regained use of his new penis with the help of androgen treatment, but was never able to reproduce children of his own. In the end, the doctors and parents could not change how the boy felt on the inside. Just how much influence does nurture have on gender identity? It could just depend on the situation in itself. There are many arguments that surround gender identity. Theorists have come up with their own opinions and views regarding gender and the why gender inequality exist. Functionalist theorists argue that men fill instrumental roles in society while women fill expressive roles, which works to the benefit of society (Crossman, 2012). Further, it is our socialization into prescribed roles that is the driving force behind gender inequality. For example, these theorists see wage inequalities as the result of choices women make, which involve family roles that compete with their work roles (Crossman, 2012). Symbolic interactionists look at gender from the micro perspective and examine gender stratification on a day-to-day level. For example, men are more likely to interrupt women in conversations and their workspaces generally reflect greater power. These theorists also focus on how gender roles are internalized by males and females (Crossman, 2012). Conflict theorists view women as disadvantaged because of power inequalities between women and men that are built into the social structure. For example, from this viewpoint, wage inequalities that exist between men and women result from men’s historic power to devalue women’s work and benefit as a group from the services that women’s labor provides (Crossman, 2012). Feminist theory emerged out of the women’s movement and aims to understand the position of women in society for the sole purpose of improving their position in society. There are four major frameworks that have developed out of feminist theory: liberal feminism, socialist feminism, radical feminism, and multiracial feminism. People will always have their own opinion about gender (Crossman, 2012). There may never be a way to solve these arguments, not until there is scientific proof or people can decide on which opinion they believe is all true. Gender identity is one’s sense of being male or female. Both biological (nature) factors and environment (nurture) influences play roles in both sexual differentiation and gender identity. Hormones are the biggest biological factor and the biggest environment influence is how one is brought up in their childhood. During the evaluation, I have thought about nature being more of a factor when it comes to gender identity, but have come to the conclusion that it may depend on the situation of a person. Through the years of research, many people have argued over gender identity and gender inequality. Theorists have formed many opinions surrounding gender identity and unless there is some kind of scientific proof the argument may continue. References Pinel, J. P. J. (2009).  Biopsychology  (7th ed.). Boston, MA: Allyn and Bacon. Crossman, A.  (2012).  About.com.  Retrieved from http://sociology.about.com/od/Disciplines/a/Sociology-Of- Gender.htm

The Lucky Dragon and the Bikini Atoll Nuclear Test

The Lucky Dragon and the Bikini Atoll Nuclear Test On March 1, 1954, the United States Atomic Energy Commission (AEC) set off a thermonuclear bomb on the Bikini Atoll, part of the Marshall Islands in the equatorial Pacific. The test, called Castle Bravo, was the first of a hydrogen bomb and proved the largest nuclear explosion ever initiated by the United States. In fact, it was much more powerful than American nuclear scientists had predicted. They expected a four- to six-megaton explosion, but it had an actual yield equivalent to more than 15 megatons of TNT. As a result, the effects were much more widespread than predicted. Castle Bravo blew an enormous crater into the Bikini Atoll, still clearly visible in the northwest corner of the atoll on satellite images. It also sprayed radioactive contamination across an enormous area of the Marshall Islands and the Pacific Ocean downwind from the detonation site, as the  fallout map indicated. The AEC had created an exclusion perimeter of 30 nautical miles for U.S. Navy vessels, but the radioactive fallout was dangerously high as far out as 200 miles. The AEC had not warned vessels from other nations to stay out of the exclusion area. Even if it had, that would not have helped the Japanese tuna fishing boat Daigo Fukuryu Maru, or Lucky Dragon 5, which was 90 miles from Bikini at the time of the test. It was the Lucky Dragons very bad fortune on that day to be directly downwind from Castle Bravo. Fallout on the Lucky Dragon At 6:45 a.m. on March 1, the 23 men aboard the Lucky Dragon had their nets deployed and were fishing for tuna. Suddenly, the western sky lit up as a fireball seven kilometers (4.5 miles) in diameter shot up from Bikini Atoll. At 6:53 a.m., the roar of the thermonuclear explosion rocked the Lucky Dragon. Unsure what was happening, the crew from Japan decided to continue fishing. Around 10 a.m., highly radioactive particles of pulverized coral dust began to rain down on the boat. Realizing their peril, the fishermen began to pull in the nets, a process that took several hours. By the time they were ready to leave the area, the Lucky Dragons deck was covered with a thick layer of fallout, which the men cleared away with their bare hands. The Lucky Dragon quickly set off for its home port of Yaizu, Japan. Almost immediately, the crew began to suffer from nausea, headaches, bleeding gums, and eye pain, symptoms of acute radiation poisoning. The fishermen, their catch of tuna, and the Lucky Dragon 5 herself were all severely contaminated. When the crew reached Japan, two top hospitals in Tokyo quickly admitted them for treatment. Japans government contacted the AEC for more information about the test and the fallout, to help with treatment of the poisoned fishermen, but the AEC stonewalled them. In fact, the U.S. government initially denied that the crew had radiation poisoning - a very insulting response to Japans doctors, who knew better than anyone on Earth how radiation poisoning presented in patients, following their experiences with the Hiroshima and Nagasaki atomic bombings less than a decade earlier. On September 23, 1954, after six months of agonizing illness, the Lucky Dragons radio operator Aikichi Kuboyama died at the age of 40. The U.S. government would later pay his widow approximately $2,500 in restitution. Political Fallout The Lucky Dragon Incident, coupled with the atomic bombings of Japans cities in the closing days of World War II, led to a powerful anti-nuclear movement in Japan. Citizens opposed the weapons not only for their capacity to destroy cities  but also for smaller dangers such as the threat of radioactively contaminated fish entering the food market. In the decades since, Japan has been a world leader in calls for disarmament and nuclear non-proliferation, and Japanese citizens turn out in large numbers for memorials and rallies against nuclear weapons to this day. The 2011 ​Fukushima Daiichi nuclear power plant meltdown has re-energized the movement  and helped expand anti-nuclear sentiment against peacetime applications as well as weaponry.

Brief summary abput a case Essay Example | Topics and Well Written Essays - 250 words

Brief summary abput a case - Essay Example Therefore, interstate commercial and economic trend can be affected if this ruling failed to be upheld. The congressional federal law had the rationale to regulate any activity that affects interstate economic activity. In this case, the constitutional federal law preempted California state law. SDI, Kaplan and Brunk had filed a case in a district federal court arguing that they had stood to challenge the legality of the search and that their right as stipulated in the fourth Amendments had been violated, (Reilly, 1983, p141). They requested that since the search warrant was vague and overboard then the evidence presented by the IRS agents was inadmissible and should be suppressed, (Reilly, 1983, p141). The district federal court ruled in their favor. The government appealed through the court of Appeal Ninth Circuit. This decision was reversed by the court of appeal. The judges said that there was no evidence that SDI, Kaplan and Brunk made steps maintain the privacy of the items, they had no direct control over the property that was seized as evidence, and they did not have a strong connection with the seized items, (Reilly, 1983, p143). All these were vital requirements for the items to be perceived as private. However, the court acknowledged that they had direct control over both the premises and the entire building. Therefore, there was a certain extent of privacy accorded to them by that virtue alone. However, with regard to their standing to challenge the search, further proceedings were necessary and the decision by the district federal court stood reversed. It was noted that some evidence was admissible while other was not, (Reilly, 1983,

Uncertainty Reduction Theory Critique Assignment

Uncertainty Reduction Theory Critique - Assignment Example However, I have come to realize that this is only the short term goal. The long-term goal of the entire process is to gain some related benefits. Having said that, I think maximizing relational outcomes is the ideal motivator when people encounter new people. The majority of human beings are motivated into gaining more information about other people simply because of maximizing on the relational outcomes. It is because almost all people tend to be less interested in others that have little significance to their lives. For example, an average or poor performing academic student will tend to gain information about another top performing student not for reducing uncertainty, but for gaining academic related benefits. In another example, a political candidate will choose a running mate, not because good friendship, but because of amassing more votes that would eventually help the pair at winning the elections. Due to our current life situation, we approach new people to fulfill an emotional, psychological or physiological need. Basing on the same concept, our group picked on the primary motivator in class because we want to maximize on the relational outcome. We made that choice because we want someone that is more like a role model and one that will help us through our emotional, psychological and physiological needs. Making such choice makes more sense than uncertainty reduction theory in that learning and understanding a person does not entirely add value to another person’s life. Therefore, it is justified to conclude that people are motivated by rewards or associated benefits they would gain from a new person they